Communication and persuasion

Dale Carnegie's classic guide to getting along with people: how to handle others, make them like you, win them to your view, and lead without resentment.

• Communication and persuasion
• Relationships

Robert Cialdini explains the six principles that make people say yes, and how to defend yourself against them. For marketers, salespeople and anyone who wants to resist manipulation.

• Communication and persuasion
• Psychology

A former FBI hostage negotiator's playbook for everyday negotiation, built on tactical empathy, mirroring, labeling and calibrated questions. For anyone who negotiates pay, deals or family decisions.

• Business and startups
• Communication and persuasion

A practical, humorous guide to classical rhetoric that teaches how to persuade with character, emotion and logic, and how to spot bad arguments. For anyone who wants to win agreement, not fights.

• Communication and persuasion